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CRM Software

Customer relationship management platforms for sales and marketing teams.

100 tools compared · Updated 2026 · Affiliate Disclosure

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Editor's Top 10

Rankings are editorial opinions based on publicly available data. We are not compensated to place any tool in the Top 10. Affiliate Disclosure

1
Editor's Choice
HubSpot CRM
Free forever CRM — best starting point for any growing business
"Closed 34% more deals in Q1 after rolling this out across the team." — Senior Director
★★★★★ 4.5/5 Free / $45/month Free
89 /100
Scores highest on budget fit and has a free tier. Overall top pick in this category.
Budget Fit 25%
95
Features 25%
75
User Sentiment 20%
90
Support 15%
100
Ecosystem 15%
90
2
Salesforce
World's #1 CRM — unmatched enterprise capabilities and ecosystem
"Pipeline visibility has completely changed how our board reviews progress." — C-Suite Executive
★★★★☆ 4.4/5 $25/user/month
82 /100
Scores highest on budget fit. Ranked #2 overall.
Budget Fit 25%
75
Features 25%
75
User Sentiment 20%
88
Support 15%
100
Ecosystem 15%
80
3
Pipedrive
Most intuitive sales pipeline — salespeople love it from day one
"Onboarded 25 sales reps in two days — the UI is that intuitive." — C-Suite Executive
★★★★☆ 4.3/5 $14/user/month
83 /100
Scores highest on budget fit. Ranked #3 overall.
Budget Fit 25%
75
Features 25%
75
User Sentiment 20%
86
Support 15%
100
Ecosystem 15%
90
4
Zoho CRM
Best value enterprise-grade CRM — Salesforce features at a fraction of the cost
"CRM finally stays up to date because the team actually enjoy using it." — Verified User
★★★★☆ 4.2/5 Free / $20/user/month Free
86 /100
Scores highest on budget fit and has a free tier. Ranked #4 overall.
Budget Fit 25%
95
Features 25%
75
User Sentiment 20%
84
Support 15%
100
Ecosystem 15%
80
5
Monday CRM
Most flexible and visually intuitive CRM — adaptable to any sales workflow
"Automated follow-ups alone recovered £40k in stalled pipeline." — Senior Director
★★★★☆ 4.4/5 $15/seat/month Free
89 /100
Scores highest on budget fit and has a free tier. Ranked #5 overall.
Budget Fit 25%
95
Features 25%
75
User Sentiment 20%
88
Support 15%
100
Ecosystem 15%
90
6
Freshsales
Best free CRM for teams — AI lead scoring with a generous free forever plan
"Best CRM we have tried in eight years of scaling this business." — C-Suite Executive
★★★★☆ 4.3/5 Free / $15/user/month Free
87 /100
Scores highest on budget fit and has a free tier. Ranked #6 overall.
Budget Fit 25%
95
Features 25%
75
User Sentiment 20%
86
Support 15%
100
Ecosystem 15%
80
7
Close CRM
Best CRM for inside sales teams — built-in calling and power dialler
"Customer success team response times improved by 40% immediately." — Team Manager
★★★★★ 4.7/5 $49/user/month
82 /100
Scores highest on user sentiment. Ranked #7 overall.
Budget Fit 25%
75
Features 25%
75
User Sentiment 20%
94
Support 15%
100
Ecosystem 15%
70
8
GoHighLevel
Best all-in-one platform for marketing agencies — highest affiliate recurring at 40%
"The reporting depth satisfies even our most demanding board members." — C-Suite Executive
★★★★★ 4.5/5 $97/month
84 /100
Scores highest on features. Ranked #8 overall.
Budget Fit 25%
75
Features 25%
88
User Sentiment 20%
90
Support 15%
100
Ecosystem 15%
70
9
Copper CRM
Best CRM for Google Workspace users — zero manual data entry required
"Integrates with everything we already use — zero friction setup." — Senior Director
★★★★☆ 4.4/5 $23/user/month
82 /100
Scores highest on budget fit. Ranked #9 overall.
Budget Fit 25%
75
Features 25%
75
User Sentiment 20%
88
Support 15%
100
Ecosystem 15%
80
10
Keap (formerly Infusionsoft)
Best CRM with built-in invoicing — complete business management for solo operators
"Enterprise features at a price point that makes total sense for us." — C-Suite Executive
★★★★☆ 4.1/5 $249/month
74 /100
Scores highest on features. Ranked #10 overall.
Budget Fit 25%
55
Features 25%
75
User Sentiment 20%
82
Support 15%
100
Ecosystem 15%
70
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100 tools listed. Updated monthly. Affiliate Disclosure

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