Categories → Backlink & Link Building

Backlink & Link Building

Backlink analysis, outreach, and link building platforms.

100 tools compared · Updated 2026 · Affiliate Disclosure

Editor's Top 10

Rankings are editorial opinions based on publicly available data. We are not compensated to place any tool in the Top 10. Affiliate Disclosure

1
Editor's Choice
Ahrefs
World's largest backlink database — industry standard for link building and competitor research
"Identified 200 high-authority link opportunities our competitors had missed." — Team Manager
★★★★★ 4.7/5 From $129/month
74 /100
Scores highest on user sentiment. Overall top pick in this category.
Budget Fit 25%
55
Features 25%
75
User Sentiment 20%
94
Support 15%
100
Ecosystem 15%
50
2
Majestic SEO
Best specialist backlink tool — unique Trust Flow metric used by top agencies
"Disavow recommendations prevented a manual penalty we did not see coming." — C-Suite Executive
★★★★☆ 4.3/5 From $49.99/month
63 /100
Scores highest on features. Ranked #2 overall.
Budget Fit 25%
55
Features 25%
75
User Sentiment 20%
86
Support 15%
67
Ecosystem 15%
20
3
Moz Link Explorer
Invented Domain Authority — the most recognised and cited SEO metric globally
"Outreach campaign hit a 34% response rate using their prospect data." — Team Manager
★★★★☆ 4.2/5 Free (10 queries/month) / $99/month Free
79 /100
Scores highest on budget fit and has a free tier. Ranked #3 overall.
Budget Fit 25%
95
Features 25%
75
User Sentiment 20%
84
Support 15%
100
Ecosystem 15%
30
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100 tools listed. Updated monthly. Affiliate Disclosure

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